Online platforms and tools were created to simplify your day-to-day and generate real results. So, why miss out on Rank Math? A plugin that helps freelancers optimize their online presence.

There are many reasons why Rank Math is an excellent option to improve your website’s SEO from day one. But you’ll discover that later in this post.

First, we’ll talk about what it is and the steps to use it, then we’ll move on to the pros and cons. We’ll even compare Rank Math vs. Yoast SEO— Don’t miss it!

Rank Math for Freelancers: What It Is, How to Use It, Pros and Cons

Rank Math SEO: What Is It?

It’s a tool designed to improve your website’s visibility in search engines from within WordPress. More than just a plugin, it’s a kind of SEO control panel that has everything you need—from keyword selection to auto-generating sitemaps.

If you work as a freelancer, it can become your intelligent assistant and guide you through every step of optimization. It also suggests improvements for your content, structure, and technical settings.

What’s more, Rank Math can deliver tangible results in a short time and without a big budget. And of course, add value to your projects or your clients’.

Is Rank Math Good for SEO?

Yes, Rank Math is an excellent choice for SEO, especially if you manage your own site and want visible results without complications.

Today, it's considered one of the best SEO plugins for WordPress—not just because of its many features but also for how it simplifies the complex processes of web positioning.

This, combined with its AI integration and other benefits, reinforces its position as a high-performance plugin.

How to Use Rank Math SEO

Rank Math can adapt to different types of WordPress projects, including blogs, portfolios, online stores, and even affiliate marketing sites.

Here’s how to use it step-by-step to get the most out of it:

1. Install, Activate the Plugin, and Open a Rank Math Account

First, install and activate the plugin in your WordPress dashboard:

• Go to “Plugins” > “Add New.”

• Type “Rank Math SEO” in the search bar.

• Click “Install Now” and then “Activate.”

• Log in or create a free account at Rankmath.com when the setup wizard prompts you.

You can create your account at that moment if you haven’t already done so on the official site.

2. Configure Rank Math SEO

The Rank Math wizard automatically detects the type of site you have (blog, portfolio, etc.) and guides you to:

• Link your Rank Math account.

• Connect with Google Search Console.

• Determine whether your content can be crawled and shown by search engines.

• Enable basic features.

As a beginner, it’s best to use “Easy” mode. But if you have some experience, go for “Advanced” mode for full control.

3. Set Global SEO Settings for Your Website

Once the wizard finishes, go to the main Rank Math panel to:

• Configure how titles and descriptions appear by content type (posts, pages, products, etc.).

• Enable or disable indexing for archives or categories.

• Manage permalinks.

• Create your sitemap with one click.

4. Add Keywords per Page

Once you edit any post or page, you’ll see the Rank Math sidebar panel. This is where you can enter up to 5 keywords per piece of content.

The plugin will give you an SEO score based on more than 40 factors and offer clear recommendations like:

• Improve the title.

• Add the keyword in the first paragraph.

• Add internal or external links.

And other easy-to-apply suggestions.

5. Optimize Images and Media

Rank Math also checks whether your images have ALT tags and titles, which are essential for visual SEO.

You can enable rules to auto-generate these tags using the file name or post title. This not only saves you time but also notifies you if an image doesn’t meet SEO criteria.

6. Add Rich Snippets with Structured Data (Schema)

One of Rank Math’s strongest features is the ability to add structured data without touching code.

Directly from the editor, you can choose the content type (product, recipe, etc.), and the plugin will automatically apply the necessary info so Google can correctly interpret it.

As a result, your posts can show visual elements in search results like review stars, FAQs, or even featured images.

7. Enable Additional Modules

Rank Math works in modules, so you can activate only the ones you need:

• Local SEO

• WooCommerce SEO

• Redirects

• 404 Error tracking

• Analytics integration

• Competitor analysis with SEMrush, and more.

This helps keep the plugin lightweight and tailored to your website.

8. Monitor Your SEO Performance

With the Google Search Console and Analytics integration, Rank Math shows stats in your WordPress dashboard such as:

• Clicks

• Impressions

• Crawl errors

• Average positions

• Top viewed pages

Therefore, you can adjust your SEO strategy based on real data and without having to opt for external tools. 

With these steps you can use and take advantage of Rank Math. But if you work from home, don't forget to rely on these tools for remote work.

Rank Math: Pros and Cons

Finding a plugin that offers complete features without complicating your workflow or increasing your costs is not very common. But Rank Math manages to do just that—although it does come with a few drawbacks.

Below, we present the positives and negatives of Rank Math:

Advantages

• Clear and intuitive interface. Its control panel is well-organized, making it easy to use and reducing the learning curve.

• Advanced tools at no cost. Its free plan includes advanced features that other plugins only offer in paid versions.

• Optimization for multiple keywords. You can optimize each page for up to 5 keywords and get suggestions for each.

• Detailed SEO analysis with scoring. It evaluates your pages using a 100-point system based on more than 40 SEO factors.

• Regular updates. Its technical team consistently releases improvements that keep the plugin aligned with SEO best practices.

• Integration. Rank Math connects with several digital marketing tools. In the Pro version, this includes Google Ads and SEMrush, and in the free version, Google Analytics, Google Search Console, among others.

Disadvantages

• Inaccurate auto-generated Alt tags. This feature isn’t always accurate, so it’s recommended to review and edit tags manually.

• Requires basic SEO knowledge. To fully leverage its potential, you’ll need to understand the fundamentals of SEO.

• Too many features for new users. It can be overwhelming at first if you’re a beginner, though the setup wizard helps ease the initial steps.

Rank Math offers a powerful combination of features—even in its free version. Despite some details to consider, it’s one of the best options whether you’re optimizing your own website or a client’s.

Rank Math vs. Yoast SEO

When it comes to popular WordPress plugins, Rank Math and Yoast SEO lead the way. However, more and more users are leaning toward Rank Math thanks to its modern approach, greater automation, and generous free features.

While both offer intuitive interfaces and follow good SEO practices, Rank Math takes the lead. One reason is its panel, which is more visual and appealing—plus the setup wizard is helpful for those who aren’t tech experts.

Another advantage is the ability to optimize each post with up to 5 keywords, while Yoast SEO only allows one.

We could spend ages comparing every single detail where they differ. That’s why we’ve prepared a comparison chart where you can see each aspect summarized.

Comparison Table: Rank Math vs. Yoast SEO

If you're looking for a more complete plugin from the start and greater flexibility, Rank Math might be what you need. Yoast SEO, on the other hand, remains a solid alternative if you prefer a more traditional and straightforward interface.

Rank Math: Plans and Pricing

Fortunately, this plugin offers plans tailored to the needs of bloggers, freelancers, agencies, and businesses.

Rank Math SEO Pricing:

You can find all the details for each plan here.

Like most online platforms, Rank Math has a free version you can use to get started. So, you won’t lose any money if you decide to try it out.

And speaking of money, do you have a secure method to receive your freelance payments?

If not, we suggest downloading our app on your device and opening a USDc (digital dollar) account. With DolarApp, you no longer need to worry about international clients, since you can receive USDc easily.

High currency conversion fees won’t be an issue either. On top of being a self-managed process from the app, it’s completely free. You can switch from one currency to another instantly, at no cost, and with a favorable exchange rate.

The only fee DolarApp charges is 3 USDc for sending or receiving money—regardless of the transaction amount.