Sofia Santos
7/16/2024As a freelancer in Mexico, it’s crucial to have the right tools to propel your career. That’s why you need to know about Behance, a network designed to help creative professionals grow and earn income.
Behance is a platform where you can share your projects and attract potential clients, potentially making it the perfect solution for you. Today, we’ll explain how Behance works, how you can make money on the platform, its advantages and disadvantages, and even how to create an account on Behance. Just keep reading to give your freelance career a boost.
Behance is an online platform that is part of Adobe Creative Cloud (Adobe ID) and was founded in 2006. This site acts as a digital portfolio where freelancers can showcase their projects and discover the work of other creatives.
At the same time, it’s a space that helps establish connections with potential clients and other professionals in the industry. That's why Behance now has over 50 million users and is the world’s largest network for creatives. Thus, you can access numerous job opportunities related to fields such as graphic design, photography, or visual arts.
Its operation is similar to other platforms for finding freelance work. This means you need to open an account, create a profile, and upload your work. In addition to using Behance as a portfolio, you'll be able to view other posts, leave comments, and receive feedback.
We’re talking about a social network designed to showcase the work of creatives. So, why not have a portfolio on Behance?
If you want more details, that’s fine. The platform gives you the freedom to design your presentation and lets you show important details, such as the software and tools used. It also allows you to specify if the work was done for an agency or another freelancer.
Additionally, you can create project presentations in infographic format to make them more attractive.
Moreover, a portfolio on Behance is a strategy to reach a much wider audience than if you only have it on your website, for example. Another reason is that it’s respected by the creative industry, so a well-structured profile can impress potential clients and employers.
The tool is useful for a wide variety of freelancers. However, specialties related to creative work have greater job opportunities than others.
These areas include:
Graphic Design.
Photographers.
UX/UI Design.
Illustrators and Visual Artists.
Web Design.
Cartoonists.
Industrial Design.
Architects and Interior Designers.
Art Directors.
Motion Graphics Designers and Animators, etc.
Many types of freelancers can use Behance as a portfolio to showcase their creations.
Behance is free, and the steps to open an account are very simple. You will just need to:
1. Go to the website https://www.behance.net/
2. Locate and press the blue registration button at the top right.
3. Sign in with your Adobe, Google, Facebook account, or register with your email address and a password.
Next, complete your profile with your photo, a brief biography, skills, and other relevant details. Then, you can upload your work, organize it, and create your portfolio.
Ideally, each project you upload to the platform should include images, videos, and detailed descriptions. Software like Ideogram AI is widely used to design visually attractive materials; consider trying it.
You can use Behance as a portfolio and earn money in three ways:
To attract clients, you need to draw them in.
Set up your profile indicating that you are available, whether you want to work as a freelancer or are looking for full-time employment at a company.
Detail the specific services you offer, and of course, post the best projects in your Behance portfolio.
Add your own rates and project delivery times. This controls your time and ensures you are compensated for what your work is worth.
You can send direct proposals to clients within the platform. These should be detailed and professional to increase your chances of securing the job.
Additionally, Behance facilitates the payment process, ensuring you can receive your payments securely and directly. Therefore, DolarApp can be an alternative to charge for your services.
Another way to make money on Behance as a freelancer is by selling creative resources, such as templates, icons, or other downloadable files. The website gives you the freedom to set the price for each resource and define the type of license.
That is, you can monetize your work as you wish. With Behance Pro, your earnings will be even greater.
Creating a portfolio on Behance offers multiple benefits to creative professionals, but it also has its disadvantages.
Let’s look at some pros and cons:
Global Exposure. With millions of users around the world, your projects will be seen by a global audience, with chances of being discovered by potential employers, collaborators, and followers.
Professional Networking. Behance facilitates connecting with other experts in the creative field. Therefore, you can follow those users, comment on their projects, and receive feedback on yours. This opens the door to collaborations and job opportunities.
Job Opportunities. Many companies and recruiters use this platform to search for talents to contribute to their projects.
High Competition. With numerous creative professionals on Behance, standing out and capturing the attention of clients or employers can be challenging.
Unauthorized Use of Work. Despite Behance’s measures to protect your projects, it is possible that someone else might take them without your consent or without giving you proper credit.
Stay vigilant for any misuse.
Yes, you should choose a username when creating your account, which will become part of your profile URL. You can visit this URL to see how other users view you.
The focus of your profile is based on the creative fields you use most regularly in your published projects. It is set automatically and reflects in the specialty that appears on your profile. If you want to change it, simply update or upload new projects with the fields you want to highlight. However, these projects must be visible to the audience; otherwise, no focus will be shown on your profile.
Customize your profile with a striking biography, along with links to your social media and online portfolio. Moreover, your projects should be of high quality, detailed, but in your own style. Also, use relevant keywords that improve your visibility in internal and external searches.
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