Are you ready for a week full of deals?

Hot Fashion 2024 Mexico is just around the corner, the annual event that brings together top brands for unparalleled savings.

Not sure what Hot Fashion is? We’ll explain it in this post.

We also share information about the event, including which stores are participating and when Hot Fashion 2024 takes place. Plus, don’t miss our tips for scoring the best discounts.

Hot Fashion 2024: Date, Stores, and Tips for Smart Shopping

What is Hot Fashion 2024?

Hot Fashion is an annual online sales event organized by AMVO in Mexico to promote consumption in the fashion and beauty sector. During this period, both national and international shoppers can take advantage of exclusive promotions and discounts on numerous products.

The initiative is similar to Hot Sale 2024 or Black Friday, but this event has a direct focus on the fashion and beauty industry. This means you can shop to update your wardrobe without spending too much money.

Benefits of Hot Fashion 2024

Aside from offering great growth opportunities for merchants, with Hot Fashion 2024 Mexico, customers enjoy valuable deals.

Here are the benefits for each:

For Consumers

Hot Fashion is a season where shoppers can save on their online purchases.

The benefits are well known, including access to deals and discounts on a wide range of fashion products. Additionally, merchants strive to offer their clientele an optimized and secure shopping experience.

Other advantages include:

• Shopping from the comfort of your home.

• Some deliveries are made to your door.

• Orders can be placed at any time.

• Avoiding long lines in physical stores.

For Merchants

Store owners also benefit from these types of events. For example, it is an open door that allows them to attract new qualified customers and close sales.

Advertising campaigns during this period increase the brand’s visibility in a competitive market. This is thanks to AMVO's marketing investment to boost Hot Fashion 2024 Mexico.

Additionally, SMEs (small and medium-sized enterprises) have the opportunity to connect with customers looking for unique products, standing out in a broad market.

Here are some relevant data from the last editions of the event, according to AMVO:

• Sales exceeding 2.1 billion Mexican pesos.

• More than 1.4 million products sold.

• 1 million purchase orders placed.

• Over 290,000 new customers.

This only shows that Hot Fashion 2024 will benefit both sides of the market in this edition.

When is Hot Fashion 2024 in Mexico?

This year’s edition is scheduled to take place from August 12 to 19, just two months before Hot Travel 2024.

That’s eight days to take advantage of the promotions from participating stores, which will offer products from both national and international brands. The event will start at 00:00 hours on the 12th and end at 23:59 on August 19.

The deals and discounts cover fashion products like clothing, accessories, footwear, beauty items, health, and personal care for the whole family.

Participating Stores in Hot Fashion 2024

Now that you know when Hot Fashion 2024 is, here’s a list of some of the stores that will join the event.

Hot Fashion Brands:

• Liverpool

• H&M

• Mercado Libre

• Lacoste

• Adidas

• Shein

• Guess

• Puma

• Walmart

• Temu

• Coppel

• Taf

• Tommy Hilfiger

• Victoria's Secret

• Flexi

• Calvin Klein

• Elektra

As you can see, there are some of the best stores to buy clothes in the United States. But these are not the only ones, as over 120 companies will participate.

Hot Fashion 2024: Tips to Find the Best Deals

You can use multiple practices to get the best deals in this Hot Fashion 2024 Mexico.

Our tips for you are:

Follow the Brands on Social Media

Participating stores often announce their best deals on their social media profiles. By following them, you can know what their exclusive promotions will be.

For example, you might find hashtags on Instagram from your favorite brands like this: SheinHotFashion2024.

Prepare Your Cart in Advance

Before the event starts, add the products you want to your cart. This will save you time once the deals are available and reduce the risk of items running out.

Use Coupons and Discount Codes

Companies like H&M, Liverpool, and others offer additional coupons and discount codes during important events like these.

Look for specific coupons online before completing your purchase at the stores where you plan to shop.

Use Extensions to Find Deals:

There are extensions designed to help you find the best coupons and discounts automatically while you browse online stores. An example is Capital One Shopping, the free tool with over 30,000 options to save on purchases.

Finally, choose secure payment methods for your online purchases like DolarApp, a solution increasingly popular among Mexicans. Not only does it offer security and efficiency, but also low transaction costs for currency conversion.

With DolarApp, you can pay in pesos at national companies participating in Hot Fashion 2024 Mexico.

And in international brands where the official currency is the dollar. If this is the case, you’ll get exchange rates at the best price to save money on every transaction.

Hot Fashion 2024: Real Deals or Just Marketing?

You could say it’s a combination of both.

Being organized by the Mexican Association of Online Sales (AMVO), participating businesses are required to comply with regulations ensuring the authenticity of the deals.

This transparency implies that many of the promotions are genuine.

Moreover, previous editions show, in general terms, that user experience is satisfactory in terms of price-quality.

Indeed, there is a strong marketing component to attract consumers. From advertising campaigns on social media to the types of promotions they offer. All are well-thought-out strategies to encourage quick online purchases and boost sales during the event.

But none of this detracts from the fact that Hot Fashion 2024 offers real and valuable deals for well-informed users.

Even so, it’s important to compare prices before the event and check product reviews to confirm the authenticity of the offers.