As a freelancer, managing communication with your clients is crucial for the success of your business. WhatsApp Business offers a range of tools designed to optimize client interaction, making communication more effective and professional.
With features that go beyond traditional messaging, this app is a powerful ally. Whether you're a freelancer just starting out or already have a substantial client base, WhatsApp Business helps you improve your productivity and expand your network of contacts.
Today, we’ll explain how to use WhatsApp Business, the benefits it offers, and provide practical tips to make the most out of this tool.
WhatsApp Business is a version of the WhatsApp application created for small and medium-sized businesses. It’s free and can be used from a web browser or desktop app.
The goal is to facilitate interaction between clients and companies in a more professional and efficient way.
To achieve this, WhatsApp Business includes more robust functionalities than the standard version, such as:
Creating a business profile.
Labels to organize conversations.
Automated responses.
Analysis tools.
Messaging statistics.
If you're a freelancer and know how to use WhatsApp Business, you’ll be able to maintain a smooth and more organized communication with your clients.
WhatsApp Business functions similarly to the common version of the app. This means you can interact with your clients as easily as you would with a friend on the standard version.
You’ll receive message notifications and can see all your conversations organized in the chat. It includes classic options like attaching photos, documents, or sending audio messages and contacts.
However, this version has some additional tools, such as sticker packs specific for businesses. You can also set up messages, create labels, and build a business profile.
This set of features gives a more personalized and closer touch to each interaction you have with your clients.
Download the app and learn how to use WhatsApp Business through this step-by-step guide:
Go to the main WhatsApp page and search for "WhatsApp Business" to download the app. You can also download it from the Microsoft Store.
After downloading, install it on your computer. Once the process is complete, you’ll see a QR code on your screen, then:
On your mobile device, go to the menu if it’s Android or to settings if it’s iOS.
Click on "Link a Device" and open the QR code scanner to scan the code displayed on your computer screen.
It’s also available on the Apple Store (App Store) and Google Play.
Open the app, accept the terms and conditions, and add your phone number. WhatsApp will send you a code via SMS or phone call, which you’ll need to enter to verify your phone number.
Here, you’ll need to complete your business profile. Enter a business name associated with your brand, along with a photo and category. The image could be your company logo.
If you want to add more details, complete the "Business Information" section. Here, you can include your physical address, email, website, and even a brief description of your business.
Next, configure the messaging tools you want to use, such as quick replies, welcome texts, busy or out-of-office messages. You can also organize contacts with labels to manage your chats with clients more effectively.
Link your WhatsApp Business profile to all possible communication channels. This means adding it to your social networks, emails, website, and more.
Add contacts, send text messages, photos, videos, or share files related to your work. In the app, you can create catalogs to offer your freelance products or services, so clients can view them directly on your profile.
Creating a catalog on WhatsApp Business is an excellent way to optimize the experience for both you and your clients.
Clients can browse the products or services you offer, making conversations easier and more focused. Additionally, this improves efficiency in the sales process, leading to better conversion rates.
How to Use WhatsApp Business to Create These Catalogs?
Follow these steps:
1. Go to the WhatsApp Business Web App Settings
Open the app and tap the three dots located in the top right corner.
Select "Settings" and then "Business Settings."
2. Set Up Your Catalog
Click on "Catalog."
To add a new service or product, tap on "Add Product or Service."
3. Add Details About Your Products or Services
Upload images from your gallery or take new photos.
Provide a name and a brief description for each product or service. You can also include the price and a relevant link if you wish.
4. Save Your Catalog
Once you've entered all the information, tap "Save." Your product or service will be added to the catalog.
You can share it by tapping the clip icon in the chat bar.
WhatsApp Business is a powerful resource whether you plan to establish a business in Mexico or prefer to continue working on your own.
In addition to facilitating communication, it can optimize various aspects of your freelance business. But the advantages go beyond that.
Key Benefits of WhatsApp Business:
Immediate Interaction. It offers instant responses, which can be crucial for closing a sale or maintaining the interest of a potential client.
Integrate WhatsApp with Your Meta Ads Campaigns. By including a link to your profile in your Meta (Facebook and Instagram) ads, clients can communicate with you directly.
Smart Automation. WhatsApp Business allows you to set up automatic messages for situations where you can’t respond immediately, as well as automate responses to frequently asked questions.
Increase Your Visibility. The app is a direct communication channel that expands your reach and makes it easier for new people to get in touch with you. This is especially true if you share your number on your website, social networks, and/or business cards.
With WhatsApp Business, you can save time and resources while maintaining a high level of customer experience.
In WhatsApp Business, you can access certain metrics to assess its impact on your sales and client interaction. These data points are useful for gaining a clear view of reach and effectiveness.
Steps to Obtain Insights About Your Freelance Business:
1. Open the WhatsApp Business app on your device.
2. Tap the three vertical dots icon located at the top right of your screen.
3. Select the "Settings" option from the dropdown menu and then "Business Settings."
4. Click on "Statistics."
Here, you’ll see a summary of your interactions, including the number of messages sent, how many were delivered, which were read, and how many you’ve received.
This process can be done from your desktop or mobile app.
According to research by Sinch, 90% of customers prefer having the option to respond directly in the message to ask questions. This makes WhatsApp Business an essential tool for freelancers.
Firstly, it's designed specifically for client interactions in a more professional and efficient way.
Moreover, with WhatsApp Business, you have the opportunity to create a detailed business profile. Consequently, you can present yourself with a more formal and trustworthy image to your clients, which increases business credibility.
And if you learn how to use WhatsApp Business for sales, you reduce barriers in the purchasing process thanks to the integration of catalogs.
At the same time, you can include your payment options directly. For example, with a text that says: "We accept the following payment methods."
Here, you’ll have the ease of attaching the options you want, in which case, we recommend using DolarApp. It’s a flexible alternative, allowing you to receive payments in pesos and dollars.
The point is, you can facilitate the purchasing process for clients through WhatsApp Business.
If you know how to use WhatsApp Business for sales, you can improve your marketing strategies and increase engagement with your clients.
Here are some tips for effective marketing:
Maximize the potential of your leads by segmenting your database according to the type of client. This way, communication will be more personalized and efficient.
Labels will be useful for organizing your chats, groups, and even broadcast lists easily.
Ensure that your WhatsApp Business profile reflects professionalism. This includes a photo that aligns with your business, along with a description of what you offer.
Presentation is key as it helps your clients perceive you in a positive and approachable way.
WhatsApp Business is a platform with high potential for generating engagement due to the reach and direct communication it allows.
Use this advantage to encourage continuous interaction and strengthen the relationship with your clients. This can lead to higher conversions and loyalty.
Set specific weekly hours to attend to your clients through WhatsApp Business. At the same time, invite them to contact you during these periods and ensure a quick and real-time response.
Also, make sure to inform them about this availability through your social networks and website.
All this improves customer satisfaction, helps you manage your time better, and optimizes the service you offer.
A well-thought-out introductory message is crucial to capturing your clients' attention. Be creative, write clearly, and don’t hesitate to use emojis to give it a personal touch.
With WhatsApp Business, you can send a variety of files and formats, so use them while maintaining consistency with your brand image.
The app is ideal if you work as a solo freelancer, are trying to create a business partnership in Mexico, or have an online store. And with these tips, you can use it as a marketing tool to increase the impact of your campaigns.
You can use both apps, WhatsApp and WhatsApp Business, on the same phone if your device is Dual SIM. The reason is that you can’t use a single number on both apps simultaneously; they must be linked to different phone numbers.
Besides the visual design, WhatsApp is a messaging app for personal use, while WhatsApp Business offers unique communication solutions for businesses, where you can add product catalogs, business hours, links, and more.
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